Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried...

Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...

Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...

More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.

Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...

The Rise and the Fall of the Stealth Applicant

Date posted: December 2, 2015

Traditionally students had to make themselves known during their college search process – in fact, it was the only way...

Source  We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...

On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...

Why buy a whole album when you can just download the one or two songs you really want from iTunes?...

Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...