8 Ways to Recycle Student Testimonials for Maximum Recruitment Mileage
Date posted: March 2, 2016
Testimonials are one of the most powerful and enduring marketing tools out there. When was the last time you tried...
6 Ways Language Schools Can Boost Student Recruitment through Social Media
Date posted: February 17, 2016
Historically, international students have relied on referrals from agents and academic counselors when selecting a language school. And while these...
6 Ways Your Private School Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Over the last several years, private schools have been moving away from traditional outbound tactics like television spots, mass email...
4 Types of “ROI Content” Every College Website Should Have
Date posted: January 8, 2016
More than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
The Rise and the Fall of the Stealth Applicant
Date posted: December 2, 2015
Traditionally students had to make themselves known during their college search process – in fact, it was the only way...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Source We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
Tell Your Brand Story & Attract New Students with Social Media Contests
Date posted: September 1, 2015
On the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...
Micro-Courses, Nano-Degrees & Open Badges: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Why buy a whole album when you can just download the one or two songs you really want from iTunes?...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...