6 Ways Social Media can Boost Language School Recruitment
Date posted: February 17, 2016
Reading Time: 7 minutesHistorically, international students have relied on referrals from agents and academic counsellors when selecting a language school. While these referrals...
6 Ways Your Private School Recruitment Can Boost Inquiries from Parents Online
Date posted: January 27, 2016
Reading Time: 8 minutesOver the last several years, Private School Recruitments has been moving away from traditional outbound tactics like television spots, mass...
College ROI Content: 4 Website Essentials for Students
Date posted: January 8, 2016
Reading Time: 13 minutesMore than ever, parents and students are looking at post-secondary education as a practical investment that ought to “pay off” with tangible outcomes - like a secure job after graduation, the potential for income growth, and the knowledge needed to evolve and advance.
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Reading Time: 6 minutesSchools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
Stealth Applicants in Higher Education: 8 Strategies
Date posted: December 2, 2015
Reading Time: 12 minutesA prospective student can spend weeks comparing programmes, reading tuition pages, watching student videos, checking reviews, asking an AI assistant...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutesSource We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
Tell Your Brand Story & Attract New Students with Social Media Contests
Date posted: September 1, 2015
Reading Time: 7 minutesOn the surface, social media contests may seem like just a fun way to entertain your school communities online. However,...
Microcredentials in Higher Education: Is your School Ready for Unbundled Education?
Date posted: August 21, 2015
Reading Time: 9 minutesWhy commit to an entire package when you only need one part of it? That question has reshaped music, media,...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutesAbandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
3 Sections of Your School’s Website that Should TELL but Never SELL
Date posted: May 11, 2015
Reading Time: 6 minutesDigital marketing experts are heralding the advent of “content blindness”- a condition brought about by promotion-heavy content that pretends to...