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Higher Education Marketing

Developing Education Marketing Content for Each Stage of the Enrollment Funnel

August 8, 2018


ed marketing

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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3 Tactical Approaches to Producing More Effective Education Content Marketing

June 6, 2018


higher education marketing content

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...read_more

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft founder detailed his vision of a future in which the...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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Higher Education Content Strategy Ideas: Creating Inspiring Interviews

June 7, 2017


higher education content marketing

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...read_more

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Is Medium a Higher Ed Content Marketing Game-Changer?

November 30, 2016


higher education marketing

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two of the founders of Twitter. It’s estimated to attract somewhere...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, News, Social Media Marketing

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