8 Marketing Steps for Launching a New College Program
Date posted: January 19, 2021
Reading Time: 9 minutesAt a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...
6 Higher Education Marketing Trends to Watch
Date posted: December 30, 2020
Reading Time: 6 minutesPredicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...
2020’s Education Marketing Holiday Video Highlights
Date posted: December 16, 2020
Reading Time: 6 minutesAfter the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...
Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
Reading Time: 3 minutesAs the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...
7 Inspired Education Marketing Ideas for ‘Back to School’ Season
Date posted: September 5, 2018
Reading Time: 9 minutesFor institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutesOver the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
Reading Time: 4 minutesIt’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...
Education Marketing Essentials: 6 Simple Steps for Promoting an Open House Online
Date posted: November 22, 2017
Reading Time: 12 minutesThere’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...
Should Quora be a Part of Your Education Marketing Strategy?
Date posted: September 13, 2017
Reading Time: 8 minutesMost higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...
Why You Should Consider Adding Native Advertising to your Higher Education Marketing
Date posted: December 14, 2016
Reading Time: 10 minutesMedia consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...