PPC Landing Pages: Essential How-To’s for Education Marketers
Date posted: April 24, 2015
Reading Time: 8 minutesWhat is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...
Twitter for Education: 7 Twitter Content Ideas
Date posted: April 10, 2015
Reading Time: 9 minutesTwitter reports that it now has 288 million monthly active users who send 500 million tweets a day. According to...
Academic Program Pages: Do Yours Attract, Engage & Convert?
Date posted: March 31, 2015
Reading Time: 6 minutesYour program pages are hot destinations for students and parents during the enrollment decision making process. Whether they’re considering language...
Best Practices: Optimizing Landing Pages for PPC Campaigns
Date posted: March 13, 2015
Reading Time: 2 minutesThursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a...
Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....
The Top 10 HEM Blog Posts of 2014
Date posted: January 7, 2015
Reading Time: 3 minutesHappy New Year and welcome to our first blog post of 2015! We are very excited about the future of...
Virtual Reality Campus Tours with Oculus Rift
Date posted: July 31, 2014
Reading Time: 4 minutesRecruiting fairs will be a bit different this fall with the introduction of virtual reality campus tours to the repertoire...
Contemplations on Higher Ed Marketing Inspired by the 2014 Horizon Report
Date posted: July 7, 2014
Reading Time: 5 minutesIf you are interested in understanding how emerging technology is affecting higher education and you haven’t ever taken a look...
Influencing the Influencer: Connecting with the Parents of Prospective Students
Date posted: May 26, 2014
Reading Time: 4 minutesParents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...
5 Best Practices for Building Better Program Pages
Date posted: June 28, 2013
Reading Time: 4 minutesWith increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...