The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
Reading Time: 11 minutesWhat makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
Increasing Organic Engagement in Social Media Marketing for Education Institutions
Date posted: July 24, 2019
Reading Time: 13 minutesWhile decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...
News Feed Posts vs. Social Media Stories for Schools: Which Option is Best for Your Content?
Date posted: June 12, 2019
Reading Time: 9 minutesThe rise of stories across different social media channels over the past few years has been nothing short of remarkable....
Facebook for Schools: 6 Ways to Revamp Your Strategy
Date posted: November 21, 2018
Reading Time: 13 minutesWhen Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...
Important Changes to Facebook and Google: Is Your School Ready?
Date posted: February 25, 2015
Reading Time: 6 minutesEducation marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....
Keeping Up With Social Media – Latest Changes and What They May Mean for Your College
Date posted: December 4, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...
5 daily habits to increase your students’ engagement on Facebook
Date posted: November 7, 2012
Reading Time: 4 minutesFacebook has been making changes to what your fans can see of your updates and you wish there were a...
Highlights of the “Facebook in Admissions” Report
Date posted: September 24, 2012
Reading Time: 3 minutesVarsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...
4 Steps to a Successful Facebook Contest
Date posted: September 7, 2012
Reading Time: 3 minutesFacebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a...