While decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...

The rise of stories across different social media channels over the past few years has been nothing short of remarkable....

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...

Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....

Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...

Facebook has been making changes to what your fans can see of your updates and you wish there were a...

Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...

4 Steps to a Successful Facebook Contest

Date posted: September 7, 2012

Facebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a...

The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...