Reading Time: 11 minutes What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...

Reading Time: 13 minutes While decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...

Reading Time: 9 minutes The rise of stories across different social media channels over the past few years has been nothing short of remarkable....

Reading Time: 13 minutes When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...

Reading Time: 6 minutes Education marketers are constantly looking for new ways to maximize traffic to their websites from organic search and social media....

Reading Time: 4 minutes Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Reading Time: 4 minutes Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...

Reading Time: 4 minutes Facebook has been making changes to what your fans can see of your updates and you wish there were a...

Reading Time: 3 minutes Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...

4 Steps to a Successful Facebook Contest

Date posted: September 7, 2012

Reading Time: 3 minutes Facebook contests are a great way to engage with your students, reach their friends and other prospects. Here are a...