Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...

When it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to...

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...

Higher education websites are both vitally important to a school’s success and very easy to get wrong. With so many...

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering...

While Asia has long been a top priority for international recruiters, large markets such as China and India have often...

At this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their...

When a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success....