How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutesThe use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
5 Actionable Tips for Following Up on Student Inquiries by Phone
Date posted: January 17, 2018
Reading Time: 10 minutesWhen it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to...
Location in Student Recruitment: How to Market Your Campus
Date posted: March 8, 2017
Reading Time: 9 minutesA school’s location shapes far more than the view from campus. It affects what students expect to pay, how they...
How to Continuously Improve your School’s Website with Evolutionary Redesign
Date posted: November 23, 2016
Reading Time: 9 minutesHigher education websites are both vitally important to a school’s success and very easy to get wrong. With so many...
5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment
Date posted: November 16, 2016
Reading Time: 10 minutesA multilingual website can make an international student’s first contact with your school more useful, welcoming and actionable. It can...
Emerging Markets and Tactics for International Student Recruitment in Southeast Asia
Date posted: October 19, 2016
Reading Time: 9 minutesSoutheast Asia remains an important region for international student recruitment, but it should never be approached as one market. Indonesia,...
Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts
Date posted: October 5, 2016
Reading Time: 7 minutesAt this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their...
Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About
Date posted: September 21, 2016
Reading Time: 8 minutesWhen a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success....