How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutesThe use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
5 Actionable Tips for Following Up on Student Inquiries by Phone
Date posted: January 17, 2018
Reading Time: 10 minutesWhen it comes to student recruitment, follow-up to inquiries is an important, underleveraged area to which many schools ought to...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutesYou may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
How to Continuously Improve your School’s Website with Evolutionary Redesign
Date posted: November 23, 2016
Reading Time: 9 minutesHigher education websites are both vitally important to a school’s success and very easy to get wrong. With so many...
5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment
Date posted: November 16, 2016
Reading Time: 8 minutesAs the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering...
Emerging Markets and Tactics for International Student Recruitment in Southeast Asia
Date posted: October 19, 2016
Reading Time: 11 minutesWhile Asia has long been a top priority for international recruiters, large markets such as China and India have often...
Generating New Leads from Old Content: 4 Great Ways to Repurpose Your School’s Existing Posts
Date posted: October 5, 2016
Reading Time: 7 minutesAt this stage, the majority of recruitment professionals are probably well aware of the importance of content marketing to their...
Stories, Moments, and Memories: 3 New Instagram, Twitter & Snapchat Features Recruiters Need to Know About
Date posted: September 21, 2016
Reading Time: 8 minutesWhen a social media platform introduces a new feature, being among the early adopters can be crucial for marketing success....