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eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Digital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...
Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You
Date posted: November 15, 2017
For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...