College and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....

Each page on your higher ed website has a job to do. I think we can also all agree that...

Innovative Approaches to Student Admissions

Date posted: March 5, 2014

In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...

Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...

As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what...

On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...

It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...

Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....