Reading Time: 9 minutes College and university web marketers understand that they have to publish high quality, relevant and original content for their sites...

Reading Time: 6 minutes Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....

Reading Time: 5 minutes Each page on your higher ed website has a job to do. I think we can also all agree that...

Innovative Approaches to Student Admissions

Date posted: March 5, 2014

Reading Time: 5 minutes In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

Reading Time: 5 minutes The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...

Reading Time: 3 minutes Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...

Reading Time: 6 minutes As Facebook celebrates its tenth anniversary this week, it’s worth looking back at how far it has come and what...

Reading Time: 2 minutes On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...

Reading Time: 5 minutes It’s an exciting time to be involved in higher education. After decades of relative stability, the past few years have...

Reading Time: 5 minutes Online learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....