Higher Ed Marketing | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

7 Inspired Education Marketing Ideas for ‘Back to School’ Season

September 5, 2018


HE marketing

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

Tags: , , , , ,


GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date

May 16, 2018


education marketing online

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...read_more

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment, Web Design and Development

Tags: , , , , ,


4 Ways to Make Your School’s CTAs More Compelling

February 21, 2018


digital marketing for higher education

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to action (CTAs) is the secret sauce that makes them delicious....read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

Tags: , , , ,


2017’s Best Higher Ed Marketing Holiday Videos!

December 20, 2017


higher ed marketing

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday season, schools around the world have been working hard to...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, News

Tags: , , , ,


Should Quora be a Part of Your Education Marketing Strategy?

September 13, 2017


education marketing

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

Tags: , ,


The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


social media ad platforms

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

Tags: , , , , , , ,


New Opportunities and Challenges for International Student Recruitment in Mexico

May 10, 2017


international student recruitment in mexico

With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...read_more

With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

Tags: , , ,


Diversifying Your International Student Recruitment Sources With Digital Marketing

April 5, 2017


international student recruitment

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: , , , ,


Declutter Your Digital Space: 4 Development Suggestions to Make Your School’s Website More Intuitive

September 7, 2016


higher ed marketing

While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

While there are many excellent design examples out there, the sad truth is that the websites of universities and other educational institutions don’t generally have a great reputation. The combination...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

Tags: , , ,


3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy

August 24, 2016


higher education marketing

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically integrated keywords- will always help ensure good visibility on the...read_more

CATEGORIES: Blog, Mobile Marketing, Online Student Recruitment, SEO

Tags: , , , ,