Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
5 steps to start building your presence on Google+
Date posted: July 24, 2013
Reading Time: 5 minutesLast fall, we wrote a piece to help you get your college started on Google+ with best practices to create...
Come meet us at EduWeb 2013!
Date posted: July 19, 2013
Reading Time: < 1 minuteWe are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb...
Telling Your School’s Story with Student Testimonials
Date posted: July 19, 2013
Reading Time: 4 minutesWhat is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...
4 Steps to Designing your Website for International Student Recruitment
Date posted: July 15, 2013
Reading Time: 5 minutesInternational student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...
5 Best Practices for Building Better Program Pages
Date posted: June 28, 2013
Reading Time: 4 minutesWith increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...
6 Steps to Developing Your E-Newsletter Marketing Strategy
Date posted: June 19, 2013
Reading Time: 5 minutesA few months ago we explained why college newsletters were an essential part of any communications strategy and how to...
3 Tips to Make Your College Graduation Engagement More Interactive
Date posted: May 22, 2013
Reading Time: 3 minutes‘Tis the season again! With graduation ceremonies around the corner, many colleges are looking for interactive graduation ideas to share...