It’s Commencement time! It’s an exhilarating moment for graduates as they are closing a chapter of their life and are...

Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...

As we’ve highlighted in the past, there have been numerous changes at Facebook lately. However, the bulk of these changes...

Can Google Analytics Diversify Your Marketing?

Date posted: November 29, 2011

Google Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...

In our last post, we discussed why creating a student blog is a great way to stand out from your...

Why Your School Needs A Student Blog

Date posted: November 23, 2011

Source As schools rely increasingly on social media to interact with prospects and students, blogs have taken the backseat in...

A recent study shows that YouTube is one of college students’ favorite platforms to look for information and entertainment. It...

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

Google Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...

3 Reasons Your School Needs A Student Blog

Date posted: September 2, 2011

While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their...