Reading Time: 5 minutesA few months ago we explained why college newsletters were an essential part of any communications strategy and how to...

Reading Time: 7 minutesGraduation is more than a formal ceremony. It is a transition point connecting students, families, faculty, staff, alumni, employers, and...

Reading Time: 4 minutesAccording to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...

Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...

Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...

Reading Time: 5 minutesThe effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have...

Reading Time: 9 minutesBounce rate remains one of the most frequently misunderstood website metrics in higher education. A high rate is often treated...

Reading Time: 5 minutesMany colleges have adopted a good content creation schedule for their blog and social media by posting at least once...

Reading Time: 5 minutesMany colleges have adopted a good content creation schedule for their blogs and social media. They post at least once...

Reading Time: 4 minutesColleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...