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Higher Education Marketing

A Simple Key Student Recruitment Message Framework for Schools

October 24, 2018


key message student recruitment

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...read_more

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation

August 15, 2018


lead generation for education

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, SEO, Social Media Marketing

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How and When to Use A/B Testing in Online Student Recruitment

May 9, 2018


higher ed a/b test

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...read_more

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for digital marketers, A/B tests are used by companies both large...read_more

CATEGORIES: Analytics, Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Web Design and Development

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5 Digital Marketing Trends for Schools to Watch Out for in 2018

December 27, 2017


online student recruitment

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...read_more

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...read_more

CATEGORIES: Blog, Education Lead Generation, Inbound marketing, International Recruitment, News, Online Student Recruitment, Social Media Marketing

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Strategic Marketing for Student Recruitment: Promoting Individual Programs

July 26, 2017


Higher Education Marketing

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...read_more

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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Promoting ESL Education as a Route to Further Study for International Students

May 3, 2017


higher education marketing

While there are a number of good reasons to learn English, an increasing number of international students now see it as a means to secure a better education. The education...read_more

While there are a number of good reasons to learn English, an increasing number of international students now see it as a means to secure a better education. The education...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Lead Scoring: Your School’s Secret Weapon for More Efficient Student Recruitment

April 19, 2017


How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Putting Your School on the Map: The Role of Location in Student Recruitment

March 8, 2017


location for international student recruitment

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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What LinkedIn’s New Look University Pages Mean for Online Student Recruitment

February 8, 2017


higher education marketing

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

Over the past year, LinkedIn has arguably been the most difficult social media platform for student recruitment professionals to navigate, as a rethink of the company’s positioning in the student...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, News, Online Student Recruitment, Social Media Marketing

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5 Social Media Marketing Trends Your School Needs to Know About in 2017

December 28, 2016


higher education marketing

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

2016 once again saw a flood of changes in the world of social media. From new features - such as Facebook’s Instant Articles and Instagram Stories - to the phasing...read_more

CATEGORIES: Blog, Inbound marketing, Mobile Marketing, Social Media Marketing, Web Design and Development

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