Transitioning to Online Courses: A Quick Guide to Creating, Delivering and Marketing Online Education
Date posted: April 1, 2020
Reading Time: 9 minutesThe events of the past few weeks have changed the world in many ways, upending the personal and professional lives...
Student Lead Scoring: Your School’s Secret Weapon for Efficient Recruitment
Date posted: September 20, 2019
Reading Time: 9 minutesHow can you tell when a prospective student is seriously interested in your school? How do you know when to...
6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
Reading Time: 8 minutesThe location of a school can be a huge factor in the decision-making process of prospective students at all levels....
A Simple Key Student Recruitment Message Framework for Schools
Date posted: October 24, 2018
Reading Time: 9 minutesWhat would you say if you were asked to describe your school in one or two sentences? How about if...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutesWhether we are looking for a good place to eat, to get our car fixed, or to buy a household...
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutesBelieve it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutesOne of the most exciting things about working in digital marketing is that the online world is constantly changing and...
Strategic Marketing for Student Recruitment: Promoting Individual Programs
Date posted: July 26, 2017
Reading Time: 9 minutesThroughout the year, your school’s marketing needs will shift and change. At some point, you may need to promote a...
Promoting ESL Education for International Students To Study Further
Date posted: May 3, 2017
Reading Time: 9 minutesWhile there are several good reasons to learn English, an increasing number of international students now see it as a...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
Reading Time: 10 minutesYou may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...