Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...

Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...

Source  We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...

There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...

Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...

What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...

Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of...

It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...

Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...

In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...