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Higher Education Marketing

7 Daily Optimization Steps for Your Higher Education PPC Campaigns

July 25, 2018


higher ed ppc marketing

Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating ads that will stand out from the crowd and capture...read_more

Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating ads that will stand out from the crowd and capture...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Pay per Click

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4 Digital Marketing Channels That Depend on Good Student Persona Development

February 28, 2018


education marketing

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

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5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate

September 6, 2017


higher education marketing

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results quickly and efficiently is to use paid advertising campaigns on...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, Web Design and Development

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Developing Multilingual PPC Campaigns for Student Recruitment

April 12, 2017


Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain online visibility and brand recognition in certain countries or regions?...read_more

Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain online visibility and brand recognition in certain countries or regions?...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click

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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


higher education paid advertising

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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