Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on...

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some...

A great strength of social media is that it is a channel designed not only to allow an individual or...

What is a digital community? While there is no single definition, and much will depend on your student base and...

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text,...

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...