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Higher Education Marketing

Tailoring Your Social Media Marketing Strategy to Recruit International Students

August 1, 2018


Social media for education

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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How Will Facebook’s Latest News Feed Updates Affect Your School’s Marketing Efforts?

January 31, 2018


Facebook recruitment

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

The recent announcement that Facebook would be prioritizing content that leads to meaningful interaction between individuals was met with some confusion and dismay by marketers around the world. The social...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, News, Social Media Marketing

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The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns

December 13, 2017


Global student recruitment

A great strength of social media is that it is a channel designed not only to allow an individual or organization to broadcast a message, but to facilitate dialogue between...read_more

A great strength of social media is that it is a channel designed not only to allow an individual or organization to broadcast a message, but to facilitate dialogue between...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Social Media Marketing

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Creating Digital Student Communities for Education Lead Generation

August 9, 2017


education lead generation

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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4 Ways ‘Stories’ are Transforming Social Media in Higher Education

June 28, 2017


social media in higher education

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...read_more

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


social media ad platforms

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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