Reading Time: 7 minutesIt is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for...

Reading Time: 10 minutesFor many students, a school’s campus often functions as a second home. Here, students may spend the majority of their...

Reading Time: 6 minutesStudent testimonials should be at the top of your school’s content creation list. Information about what kinds of students have...

Reading Time: 13 minutesRegardless of your school having 1,000 or 100,000 followers on any social platform, you’ll have likely realized by now that...

Reading Time: 11 minutesInfluencer marketing for higher education is no longer limited to hiring a well-known creator to mention a university. Institutions can...

Reading Time: 14 minutesThe education sector has had some great news, with reports looking favourable for a strong re-entry to in-person learning in...

Reading Time: 10 minutesA school social media strategy should do more than keep accounts active. It should define why the institution is using...

Reading Time: 9 minutesWith more social media channels adopting the ‘stories’ feature, and more companies using this format to build their brands, it’s...

Reading Time: 10 minutesThinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...

Reading Time: 9 minutesThink of a typical social media post, and you probably picture a short snippet of text accompanied by a photo...