Social Media in Recruitment Survey Indicates Higher Ed Marketers are Listening Less
Date posted: September 2, 2013
Reading Time: 4 minutesIn mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...
How to Implement Your Content Sharing Strategy for Higher Ed: Part II
Date posted: July 22, 2013
Reading Time: 4 minutesLast week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...
How social media can enhance international student recruitment
Date posted: March 6, 2013
Reading Time: 3 minutesSocial media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If...
Should your college be on Tumblr?
Date posted: January 8, 2013
Reading Time: 3 minutesAccording to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...
4 Steps To Get Your School Started On Google+
Date posted: November 20, 2012
Reading Time: 3 minutesGoogle+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...
HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA
Date posted: October 26, 2012
Reading Time: 4 minutesMany schools have decided to host a school blog and become more involved in social media in order to enhance...
5 Steps To Promote Your School’s Open House Through Social Media
Date posted: October 19, 2012
Reading Time: 4 minutesHosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutesAt HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...
How To Get Your School Started on LinkedIn
Date posted: October 12, 2012
Reading Time: 3 minutesIf your school is committed to helping its students find work upon graduation (which is the case of most schools)...
The 5 deadly sins schools commit on Twitter and how to avoid them
Date posted: October 5, 2012
Reading Time: 3 minutesTwitter is an efficient platform to share information, reach out to students and prospects, and position your school in its...