Think of a typical social media post, and you probably picture a short snippet of text accompanied by a photo...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s...

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...

  One of the most exciting things about working in digital marketing is that the online world is constantly changing...

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text,...

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...

In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a...

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...

Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If...