Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...

Distance Education in the Age of MOOCs

Date posted: November 27, 2013

While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...

Recruiting Students for Continuing Education

Date posted: October 25, 2013

Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...

Mobile Apps in Higher Education Marketing

Date posted: October 16, 2013

For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...

Money Matters for Financial Aid Pages

Date posted: September 20, 2013

Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher...

3 Tips for Recruiting Transfer Students

Date posted: August 16, 2013

Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or...

What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...

International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...

No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...