More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

Google has announced new publicly available reports in the Traffic Sources section of Google Analytics. These new reports include: Queries Impressions,...

Your current students already know how to find you, but how easy is it for prospects from around the world...

If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...

Google Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to...

Curious about how other schools use Web analytics? HigherEdExperts recently conducted a survey to find out the state of Web...

Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...

What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...

More and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.