Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 5 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Bringing Big Data to your School’s Analytics
Date posted: September 3, 2013
Reading Time: 3 minutesEvery day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online...
Digital Metrics Every School Should Measure
Date posted: July 31, 2013
Reading Time: 4 minutesSo your school has established its web ecosystem and has a digital marketing plan in place, but have you decided...
Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
8 Steps to Build an International Student Recruitment Website
Date posted: July 15, 2013
Reading Time: 10 minutesAn international student recruitment website should do more than welcome visitors from abroad. It should help a prospective student understand...
Configure Cross-Domain Tracking For Colleges Marketing Measurability
Date posted: July 12, 2013
Reading Time: 3 minutesBesides its powerful reporting capabilities, one of Google Analytics’s greatest strengths is its ability to be used out of the...
Configure cross-domain tracking to enhance your College’s marketing measurability
Date posted: July 12, 2013
Reading Time: 3 minutesOne of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...