Content Marketing with Student Blogs
Date posted: September 27, 2013
Reading Time: 4 minutesContent marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...
Leveraging Your Authentic Voice With Student-Generated Content
Date posted: September 25, 2013
Reading Time: 5 minutesAs a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...
Money Matters for Financial Aid Pages
Date posted: September 20, 2013
Reading Time: 3 minutesOnce upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher...
Moving to a Mobile-First Mindset
Date posted: September 17, 2013
Reading Time: 4 minutesThe rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...
Higher Ed Search Analytics are Simplified with New Google Adwords Report
Date posted: September 16, 2013
Reading Time: 4 minutesIt just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 5 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutesChina represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Bringing Big Data to your School’s Analytics
Date posted: September 3, 2013
Reading Time: 3 minutesEvery day, we create multiple terabytes of data. It comes from every dimension: Social media, email communication, digital graphics, online...
Digital Metrics Every School Should Measure
Date posted: July 31, 2013
Reading Time: 4 minutesSo your school has established its web ecosystem and has a digital marketing plan in place, but have you decided...
Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...