Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
4 Steps to Designing your Website for International Student Recruitment
Date posted: July 15, 2013
Reading Time: 5 minutesInternational student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...
Configure Cross-Domain Tracking For Colleges Marketing Measurability
Date posted: July 12, 2013
Reading Time: 3 minutesBesides its powerful reporting capabilities, one of Google Analytics’s greatest strengths is its ability to be used out of the...
Configure cross-domain tracking to enhance your College’s marketing measurability
Date posted: July 12, 2013
Reading Time: 3 minutesOne of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...
Tip of the week: How to Access Official Twitter Analytics
Date posted: June 26, 2013
Reading Time: 2 minutesIf, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...
Multi-Channel Attribution Using Google Analytics
Date posted: May 30, 2013
Reading Time: 5 minutesLast month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...
Universal Analytics: Implications in Higher Ed
Date posted: May 6, 2013
Reading Time: 4 minutesI have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...
Multi-attribution modeling: A way to enhance your school’s marketing measurability
Date posted: April 15, 2013
Reading Time: 5 minutesDigital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency...