Big data analytics involves examining huge amounts of data from a variety of different sources, including Web server logs and...

Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...

As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and...

Firefox to Adopt Google Secure SSL Search

Date posted: April 2, 2012

It looks as if Google’s secure SSL search is catching on, as Firefox looks set to adopt it. Here’s what Johnathan Nightingale,...

Way back in November 2011, Google came out and told users of its analytics that it would be adding email...

Google Analytics Releases New Social Reports

Date posted: March 20, 2012

It’s always been a challenge to measure social media, since activity can occur both on and off your college website....

Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of...

We’ve often discussed the increasing importance of both Google Analytics and a comprehensive social media plan (that incorporates your content...

Can Google Analytics Diversify Your Marketing?

Date posted: November 29, 2011

Google Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...

What can Google Analytics Measure?

Date posted: November 28, 2011

As we’ve said often in the past, Google Analytics is at the heart of analytics-driven marketing. It is a powerful...