Tip of the week: How to Access Official Twitter Analytics
Date posted: June 26, 2013
Reading Time: 2 minutes If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a...
Multi-Channel Attribution Using Google Analytics
Date posted: May 30, 2013
Reading Time: 5 minutes Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...
Universal Analytics: Implications in Higher Ed
Date posted: May 6, 2013
Reading Time: 4 minutes I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...
Multi-attribution modeling: A way to enhance your school’s marketing measurability
Date posted: April 15, 2013
Reading Time: 5 minutes Digital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency...
15 Ways to Reduce Your Higher Ed Website Bounce Rates
Date posted: March 18, 2013
Reading Time: 5 minutes In last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...
Bounce Rates in Higher Ed: The Good, the Bad and the Ugly
Date posted: March 11, 2013
Reading Time: 7 minutes When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...
Free Digital Marketing for Higher Ed eBook Now Available
Date posted: February 4, 2013
Reading Time: < 1 minute We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...
Google Real Time Analytics for Higher Ed: Who’s on Your Site Right Now and Should You Care?
Date posted: January 16, 2013
Reading Time: 5 minutes There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in...
Using In-Page Analytics to Help Manage your College’s Home Page Real Estate
Date posted: January 4, 2013
Reading Time: 4 minutes Competition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary...
Analytics-Driven Marketing Defined for Higher Ed
Date posted: December 19, 2012
Reading Time: 2 minutes In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...