Reading Time: 8 minutesYou may have heard of schools using a student portal app to connect with students and boost recruitment efforts. You...

Reading Time: 6 minutesThe festive season is upon us once more! There’s a magical buzz as schools around the globe gear up for...

Reading Time: 10 minutesWith fierce competition for schools looking to attract leads, higher ed on-page SEO becomes increasingly important—especially in today’s SEO best...

Reading Time: 8 minutesGone are the days when schools relied solely on print advertising and direct mail to reach prospective students. In today’s...

Reading Time: 10 minutesEffective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway...

Reading Time: 8 minutesChanges in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...

Reading Time: 7 minutesAs new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will...

Reading Time: 7 minutesCustomer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni,...

Reading Time: 8 minutesIn a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international...

Reading Time: 7 minutesIf your school has been trying to get new leads online, you might be familiar with lead-generation landing pages. These...