5 Reasons Why a Student Portal App is a Must for Every School
Date posted: December 27, 2023
Reading Time: 8 minutesYou may have heard of schools using a student portal app to connect with students and boost recruitment efforts. You...
Video Highlights from Schools: 11 Holiday Videos to Inspire Your Festive Season
Date posted: December 20, 2023
Reading Time: 6 minutesThe festive season is upon us once more! There’s a magical buzz as schools around the globe gear up for...
Higher Ed On-Page SEO: A Comprehensive Guide to Elevating Your Web Content
Date posted: December 13, 2023
Reading Time: 10 minutesWith fierce competition for schools looking to attract leads, higher ed on-page SEO becomes increasingly important—especially in today’s SEO best...
How to Maintain a Successful School Blog Top Tips and Insights
Date posted: December 6, 2023
Reading Time: 8 minutesGone are the days when schools relied solely on print advertising and direct mail to reach prospective students. In today’s...
7 Landing Page Dos and Don’ts for Your School to Follow
Date posted: November 29, 2023
Reading Time: 10 minutesEffective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway...
What Schools Need to Know About the Latest GA4 Attribution Model Updates
Date posted: November 22, 2023
Reading Time: 8 minutesChanges in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...
Demand Generation Campaigns: A General Overview for Higher Education Advertising
Date posted: November 15, 2023
Reading Time: 7 minutesAs new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will...
Top 5 Key CRM Metrics Your School Should Be Tracking
Date posted: November 8, 2023
Reading Time: 7 minutesCustomer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni,...
Partnering with a Marketing Agency for International Student Recruitment
Date posted: November 1, 2023
Reading Time: 8 minutesIn a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international...
How to Create the Perfect Lead Gen Landing Page for Your School
Date posted: October 25, 2023
Reading Time: 7 minutesIf your school has been trying to get new leads online, you might be familiar with lead-generation landing pages. These...




