Celebrating a 15-Year Company Anniversary: HEM’s Past and Future with CEO Philippe Taza
Date posted: August 16, 2023
Reading Time: 5 minutesHigher Education Marketing (HEM) is celebrating its 15th anniversary as its milestone this month. Our 15th company anniversary marks our...
Recruiting Questions: What Your Student Recruitment Team Should Address to Connect with Prospects
Date posted: August 9, 2023
Reading Time: 10 minutesImproving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part...
Discover TikTok’s Search Culture: Insights into How Younger Generations Seek Information
Date posted: August 2, 2023
Reading Time: 10 minutesIt is not a secret that since its release in 2016, TikTok has become one of the most popular social...
High Authority Backlinks: How Your School Can Improve its SEO
Date posted: July 26, 2023
Reading Time: 9 minutesBy now, you must have heard of search engine optimization as the top approach for improving your school website’s search...
5 Tips for Schools to Generate Brand Awareness With Inbound Marketing
Date posted: July 19, 2023
Reading Time: 11 minutesAlthough brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it....
Social Media Video Marketing for Schools: 5 Production Tips and Strategies
Date posted: July 12, 2023
Reading Time: 9 minutesIn today’s fast-paced digital age, leveraging social media video marketing is essential for schools to reach their prospects and gain...
AI in Education Marketing: 4 Insights and Strategies for Schools
Date posted: July 5, 2023
Reading Time: 11 minutesOver the past few months, there has been a lot of talk about the pros and cons of artificial intelligence...
How the HEM Team Uses AI To Deliver Quality Results for Your School
Date posted: July 4, 2023
Reading Time: 7 minutesNote: due to the rapidly transforming AI landscape, we should consider this page a “living document” that will be regularly...
Analytics for Schools: Your Comprehensive Guide to GA4 Reports
Date posted: June 28, 2023
Reading Time: 9 minutesUnsurprisingly, analytics is key for a successful digital marketing strategy. Through them, your school can gain valuable insights that shape...
TikTok Trend in Schools: 7 Top Trends for Your School to Try
Date posted: June 21, 2023
Reading Time: 10 minutesOver the years, TikTok has taken the social media world by storm. Many schools now need to develop a strong...