Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Reading Time: 3 minutesGoogle recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...
Understanding Higher Education in South Korea 101
Date posted: October 2, 2013
Reading Time: 5 minutesEducation is taken very seriously in South Korea – what other country would alter stock market and flight schedules just...
Marketers are Overwhelmed by the Growing Demands of Digital Marketing
Date posted: September 30, 2013
Reading Time: 3 minutesFeeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....
Content Marketing with Student Blogs
Date posted: September 27, 2013
Reading Time: 4 minutesContent marketing has officially become the leading strategy to engage web viewers and increase search engine recognition. Delivering relevant and...
Leveraging Your Authentic Voice With Student-Generated Content
Date posted: September 25, 2013
Reading Time: 5 minutesAs a new year of frosh carries their contagious excitement onto campuses worldwide, there is an opportunity for admissions departments...
A Content Marketing Matrix for Higher Ed: Entertain, Inspire, Educate and Convince
Date posted: September 23, 2013
Reading Time: 4 minutesCreating fresh, relevant web content every week, as you implement your content strategy, is probably one of your greatest challenges....
Money Matters for Financial Aid Pages
Date posted: September 20, 2013
Reading Time: 3 minutesOnce upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher...
Moving to a Mobile-First Mindset
Date posted: September 17, 2013
Reading Time: 4 minutesThe rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...
Higher Ed Search Analytics are Simplified with New Google Adwords Report
Date posted: September 16, 2013
Reading Time: 4 minutesIt just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...