Using Remarketing Campaigns in College and University Recruitment

Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...

Reading Time: 6 minutesWhile distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...

Reading Time: 4 minutesYou’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...

Reading Time: 5 minutesProspective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make...

Reading Time: 4 minutesGoogle’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...

Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...

Reading Time: 6 minutesIn the increasingly competitive landscape of international student recruitment, India represents significant potential. After China, India is the largest source...

Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...

Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...

Reading Time: 5 minutes“Character is like a tree and reputation its shadow. The shadow is what we think it is; the tree is...