Developing Multilingual PPC Campaigns for Student Recruitment
Date posted: April 12, 2017
Reading Time: 10 minutesIs your school struggling to gain visibility in an international recruitment market? Are English-language campaigns generating clicks but failing to...
Understanding India: A Key Driver of International Student Recruitment Growth
Date posted: March 29, 2017
Reading Time: 11 minutesWhile growth rates of overall international student admissions have been slowing over the past few years from most top source...
Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns
Date posted: March 22, 2017
Reading Time: 11 minutesAt this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...
Engaging Parents in International Student Recruitment
Date posted: March 16, 2017
Reading Time: 11 minutesMost education marketing is understandably focused on prospective students. Savvy schools, however, recognize that choosing to study abroad is often...
Location in Student Recruitment: How to Market Your Campus
Date posted: March 8, 2017
Reading Time: 9 minutesA school’s location shapes far more than the view from campus. It affects what students expect to pay, how they...
