Reading Time: 9 minutesThe drive towards high quality content in marketing shows no signs of abating in 2016. Blogging as a marketing medium...

Reading Time: 6 minutesWhether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...

Reading Time: 12 minutesA prospective student can spend weeks comparing programmes, reading tuition pages, watching student videos, checking reviews, asking an AI assistant...

Reading Time: 12 minutesProspective students do not experience a programme as a collection of marketing messages. They experience it through the people who...

Reading Time: 4 minutesColleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...