Stealth Applicants in Higher Education: 8 Strategies
Date posted: December 2, 2015
Reading Time: 12 minutesA prospective student can spend weeks comparing programmes, reading tuition pages, watching student videos, checking reviews, asking an AI assistant...
Faculty in Student Recruitment: 8 Strategies for Schools
Date posted: November 26, 2015
Reading Time: 12 minutesProspective students do not experience a programme as a collection of marketing messages. They experience it through the people who...
How LinkedIn Group Changes affect your College’s Alumni Groups
Date posted: November 19, 2015
Reading Time: 4 minutesColleges and universities use LinkedIn groups extensively to coordinate alumni communications, fundraising, and other activities. To see just how widely...
Remarketing in Higher Education Paid Search Campaigns
Date posted: November 12, 2015
Reading Time: 7 minutesRemarketing (also known as “retargeting”) is a student recruitment initiative that many colleges and universities have heard about but few...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutesSource We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...