Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...

Reading Time: 5 minutesOnline learning has experienced soaring popularity in recent years, particularly with the ongoing phenomenon of MOOCs (Massive Open Online Courses)....

Conducting cohort analysis with Google Analytics

Date posted: December 11, 2013

Reading Time: 4 minutesCohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who...

Reading Time: 5 minutesAs admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond...

Reading Time: 2 minutesOn Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...