Conducting cohort analysis with Google Analytics
Date posted: December 11, 2013
Reading Time: 4 minutesCohort analysis, sometimes referred to as longitudinal analysis, focuses on the behavior of cohort groups (a group of people who...
Gamification in Student Recruitment: 8 Practical Strategies
Date posted: December 10, 2013
Reading Time: 9 minutesGamification can make student recruitment more interactive, but it is not simply a matter of adding points, badges, or prizes...
An Intro to Pay-Per-Click Marketing for International Student Recruitment (A Free 20 minute Webinar on Dec 12, 2013)
Date posted: December 9, 2013
Reading Time: 2 minutesOn Thursday, December 12, at 2:00 PM EST, in cooperation with our good friends at the Brenn-White Group, HEM will...
Keeping Up With Social Media – Latest Changes and What They May Mean for Your College
Date posted: December 4, 2013
Reading Time: 4 minutesSocial media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutesRemarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...