Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...
Recruiting Indian Students: 8 Strategies for Universities
Date posted: November 5, 2013
Reading Time: 11 minutesIndia is one of the world’s most important international student source markets, but size alone does not make it the...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutesHigher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutesTill very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...
9 Strategies for Effective University Reputation Management
Date posted: October 30, 2013
Reading Time: 11 minutesA school’s reputation is not created by social media alone. It is shaped by the quality of its teaching, admissions...