Reading Time: 5 minutesIn  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...

Reading Time: 4 minutesA college or university’s website is one of the most effective and cost-efficient tools that can enhance international recruitment efforts....

Reading Time: 3 minutesYouTube is one of the best education lead generation platforms. YouTube videos are low-cost advertising assets for colleges and universities....

Reading Time: 9 minutesBounce rate remains one of the most frequently misunderstood website metrics in higher education. A high rate is often treated...

Reading Time: 9 minutesA college newsletter can strengthen relationships with prospective students, current students, parents, alumni, employees, partners, and the wider community. It...