PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 5 minutesAs PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...
Multi-Channel Attribution Using Google Analytics
Date posted: May 30, 2013
Reading Time: 5 minutesLast month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...
On-Page SEO Basics for Higher Ed Marketers
Date posted: May 27, 2013
Reading Time: 6 minutesOn-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...
3 Tips to Make Your College Graduation Engagement More Interactive
Date posted: May 22, 2013
Reading Time: 3 minutes‘Tis the season again! With graduation ceremonies around the corner, many colleges are looking for interactive graduation ideas to share...
3 Tips to Optimize Your College Social Media Strategy
Date posted: May 15, 2013
Reading Time: 4 minutesAccording to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...