A Primer on Google PPC Ad Extensions and How to Leverage Them for Higher Ed
Date posted: May 13, 2013
Reading Time: 4 minutesPay-Per-Click marketing continues to grow in use by higher ed institutions, particularly as a tactical marketing tool in highly competitive...
Universal Analytics: Implications in Higher Ed
Date posted: May 6, 2013
Reading Time: 4 minutesI have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...
Thoughts on Responsive Web Design: Pros, Cons and Other Considerations
Date posted: April 26, 2013
Reading Time: 6 minutesResponsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...
The Effectiveness of Mobile Lead Generation in Higher Ed
Date posted: April 19, 2013
Reading Time: 5 minutesIt turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...
Multi-attribution modeling: A way to enhance your school’s marketing measurability
Date posted: April 15, 2013
Reading Time: 5 minutesDigital marketing has grown rapidly over the last couple of years but measurability has led marketers to question the efficiency...