Reading Time: 3 minutesVideos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...

The 70/20/10 Content Marketing Formula

Date posted: March 25, 2013

Reading Time: 4 minutesMost higher ed institutions dominate the search engine rankings for their branded keywords. (Branded keywords = the name of your...

Essential Elements of a Powerful Program Page

Date posted: March 22, 2013

Reading Time: 5 minutesThere has been a recent buzz about why academic program pages should are the most important pages on college and...

Reading Time: 5 minutesThe effect social media has on student recruitment continues to be a highly debated topic. Many colleges and universities have...

Reading Time: 5 minutesIn  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...