How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutesIn the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutesAt HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...
How To Get Your School Started on LinkedIn
Date posted: October 12, 2012
Reading Time: 3 minutesIf your school is committed to helping its students find work upon graduation (which is the case of most schools)...
How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutesYour boss says you need to generate more student leads and it is your job to figure out how to...
The 5 deadly sins schools commit on Twitter and how to avoid them
Date posted: October 5, 2012
Reading Time: 3 minutesTwitter is an efficient platform to share information, reach out to students and prospects, and position your school in its...