Analytics-Driven Marketing Defined for Higher Ed
Date posted: December 19, 2012
Reading Time: 2 minutesIn a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Date posted: December 10, 2012
Reading Time: 4 minutesKnowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...
10 Steps to Writing Engaging Posts for Your College’s Blog
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...
10 Steps to Writing Engaging College Blog Posts
Date posted: December 5, 2012
Reading Time: 4 minutesThe value of writing Engaging College Blog Posts goes beyond campus activities and students. Blogging is also one of the...
Tips on How to Develop Google Analytics Goals for your Higher Ed Website
Date posted: December 3, 2012
Reading Time: 5 minutesWhat are the goals of your college or university website? This is a pretty simple question that elicits very complicated...