Reading Time: < 1 minute   I’m new to Google Adwords. Google Adwords (aka Pay Per Click Marketing) is a Search Engine Marketing tactic that...

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Reading Time: 6 minutes Higher Education Marketing founder Philippe Taza shares his experiences implementing and using Google Analytics. What should you know about this increasingly important Web marketing tool? Why should you use it? And what are some common mistakes you can avoid? Click here to find out his thoughts on this increasingly important Web Analytics tool.