Canonical URLs for School Websites: How to Fix Duplicate Pages
Date posted: July 29, 2011
Reading Time: 7 minutesDuplicate URLs are easy to overlook on a school website. A homepage may be accessible through several addresses, while program...
Reading Time: 2 minutesWhat sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...
Reading Time: 3 minutesUsing social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if...
Reading Time: 3 minutesMore and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.
Branded vs. Non-Branded Keywords for Schools: SEO Guide
Date posted: April 11, 2011
Reading Time: 9 minutesWe all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.