Higher Education Marketing Blog | Pro Tips & Recruitment Trends

The Benefit to Linking Google Products

Date posted: March 25, 2011

Reading Time: 2 minutesIs there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.

Higher Education Marketing ROI: How to Measure Enrollment Impact

Date posted: March 2, 2011

Reading Time: 9 minutesWhat exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.

Higher Education Marketing Looks at Pay Per Click Marketing

Date posted: January 26, 2011

Reading Time: 3 minutesHigher Education Marketing founder Philippe Taza shares his thoughts on Pay Per Click Marketing. What should you know about this increasingly important search engine marketing tactic? Click here to see why you should use it and how you can avoid some common mistakes.

Reading Time: 2 minutesIf your school is not ranking well on search engine results, you are not making the most of your website...

Reading Time: 4 minutesHigher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.Higher Education Marketing founder, and SEO expert, Philippe Taza shares his thoughts on Search Engine Optimization for schools. What should your school keep in mind when starting SEO? What are some common mistakes to avoid? Click here to read Philippe’s tips.