Higher Education Marketing Blog | Pro Tips & Recruitment Trends

Reading Time: 3 minutesAre you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.Are you new to Google Adwords? Confused about what it can do exactly? HEM is here to help. Click here for a handy primer on the basics of Google Adwords.

Reading Time: < 1 minuteHigher Education Marketing has a new partner for its Short Message Service marketing campaigns. Find out more inside.

Reading Time: < 1 minuteNearly 80% of website traffic comes from search engines. Trouble is, it isn’t enough to just put up a site...

Reading Time: 3 minutesAre you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.Are you just getting started with Web Analytics? A little confused about some of the terminology being tossed around? Too shy to ask someone what the differences between a page view and a visit are? Click here for a handy HEM recap of common terms used in Web Analytics.

Reading Time: < 1 minuteI’m using Google Adwords but need help with management and maintenance. With so many schools competing in an ever-changing landscape,...