Higher Education Marketing Blog | Pro Tips & Recruitment Trends

Reading Time: 3 minutesMore and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.

Branded vs. Non-Branded Keywords for Schools: SEO Guide

Date posted: April 11, 2011

Reading Time: 9 minutesWe all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.We all know the importance of keywords. But what kind of keywords should you be using in your Search Engine Optimization campaigns? Higher Education Marketing looks at the differences between branded and non-branded keywords.

The Benefit to Linking Google Products

Date posted: March 25, 2011

Reading Time: 2 minutesIs there any benefit to linking Google products? Higher Education Marketing illustrates what it can do for your school’s online visibility and rank on search engine results pages.

Higher Education Marketing ROI: How to Measure Enrollment Impact

Date posted: March 2, 2011

Reading Time: 9 minutesWhat exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.

Higher Education Marketing Looks at Pay Per Click Marketing

Date posted: January 26, 2011

Reading Time: 3 minutesHigher Education Marketing founder Philippe Taza shares his thoughts on Pay Per Click Marketing. What should you know about this increasingly important search engine marketing tactic? Click here to see why you should use it and how you can avoid some common mistakes.