Social Media Playbook for Education Marketers: 8 Steps
Date posted: April 30, 2025
Reading Time: 11 minutesSocial media can help prospective students discover a school, understand its programs, evaluate its community, ask questions, and decide what...
Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility
Date posted: April 23, 2025
Reading Time: 8 minutesTo stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and...
What Do Universities Use CRM Systems For? 8 Core Functions
Date posted: April 16, 2025
Reading Time: 11 minutesA CRM system for a university helps teams manage relationships, communications, tasks, and data across the learner journey. It can...
User-Generated Content in Education Marketing: 8 Strategies
Date posted: April 9, 2025
Reading Time: 10 minutesUser-generated content can help prospective students understand what a program, campus, classroom, or community feels like through the experiences of...
10 Key Strategies to Improve Student Retention in Higher Education
Date posted: March 26, 2025
Reading Time: 10 minutesStudent retention is not simply a marketing outcome. It reflects whether an institution helps students navigate academic expectations, financial pressure,...
