Reading Time: 5 minutesHigher Education Marketing (HEM) is celebrating its 15th anniversary as its milestone this month. Our 15th company anniversary marks our...

Reading Time: 10 minutesImproving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part...

Reading Time: 10 minutesIt is not a secret that since its release in 2016, TikTok has become one of the most popular social...

Reading Time: 9 minutesBy now, you must have heard of search engine optimization as the top approach for improving your school website’s search...

Reading Time: 11 minutesAlthough brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it....