7 Google Ads Tips and Targeting Tricks for Schools Launching a Paid Ads Campaign
Date posted: February 15, 2023
Reading Time: 12 minutesLaunching a paid ads campaign can be a big step for many schools, but feeling the need to master Google...
How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results
Date posted: February 8, 2023
Reading Time: 11 minutesYou invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t?...
Winning the Email Game: Using Email Strategically to Guide Students Through the Enrolment Funnel
Date posted: February 7, 2023
Reading Time: 4 minutesWhen considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...
SEO for Enrollment Growth: 3 Ways to Elevate Your School’s Strategy
Date posted: February 1, 2023
Reading Time: 11 minutesOver the past few years, Search Engine Optimization (SEO) has been more than just a buzzword. It’s become a strategy...
Content Marketing for Schools: Reaching Prospects at the Top of the Funnel
Date posted: January 25, 2023
Reading Time: 11 minutesIn order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and...