Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips - Page 49
Higher Education Marketing

BCCCA Google Analytics for Improved Lead Generation Presentation

October 30, 2011


Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics plays in today’s education marketing....read_more

Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly important role that Google Analytics plays in today’s education marketing....read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, News

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Search Queries Data Now Available in Google Analytics

October 5, 2011


Google has announced new publicly available reports in the Traffic Sources section of Google Analytics. These new reports include: Queries Impressions, clicks, position, and CTR info for the top 1,000 daily queries Landing Pages Impressions,...read_more

Google has announced new publicly available reports in the Traffic Sources section of Google Analytics. These new reports include: Queries Impressions, clicks, position, and CTR info for the top 1,000 daily queries Landing Pages Impressions,...read_more

CATEGORIES: Analytics, Blog, News

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10 Tips to Instantly Improve Your School’s Ranking on Google

October 3, 2011


Your current students already know how to find you, but how easy is it for prospects from around the world or around the corner to know about your institution and...read_more

Your current students already know how to find you, but how easy is it for prospects from around the world or around the corner to know about your institution and...read_more

CATEGORIES: Analytics, Blog, SEO

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How to Convert Online Education Leads

September 28, 2011


If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing: measuring your online lead generation initiatives in real-time. However, has...read_more

If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing: measuring your online lead generation initiatives in real-time. However, has...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation

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College Students Offer Candid Feedback on Recruiting Strategies at TeensTalk Live

September 23, 2011


As part of the Stamats’ TALK Research Series this summer, Higher Ed Live broadcast the Teen Talk Live Panel Discussion, featuring college-bound teens sharing their experiences with university marketing and recruitment: what...read_more

As part of the Stamats’ TALK Research Series this summer, Higher Ed Live broadcast the Teen Talk Live Panel Discussion, featuring college-bound teens sharing their experiences with university marketing and recruitment: what...read_more

CATEGORIES: Blog, Education Lead Generation

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US Schools Learning to Blog Effectively

September 19, 2011


As we discussed last week, the use of social media is soaring at US colleges and universities. It's clear that most of these institutions of higher education have been very...read_more

As we discussed last week, the use of social media is soaring at US colleges and universities. It's clear that most of these institutions of higher education have been very...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing

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UQAM Launches First Mobile Version Of University Website in Quebec

September 9, 2011


Last week, UQAM launched UQAM Mobile, the first mobile version of a university website in Quebec. Developed for smart phones using Android, as well as for Blackberrys and iPhones, this mobile...read_more

Last week, UQAM launched UQAM Mobile, the first mobile version of a university website in Quebec. Developed for smart phones using Android, as well as for Blackberrys and iPhones, this mobile...read_more

CATEGORIES: Blog, Mobile Marketing, News

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Tracking Mobile Visitors With Google Analytics

September 7, 2011


Google Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to be limited there. Google Analytics can also play a fundamental...read_more

Google Analytics should be the very foundation of your website design, development and marketing initiatives. It doesn’t, however, have to be limited there. Google Analytics can also play a fundamental...read_more

CATEGORIES: Analytics, Blog

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3 Reasons Your School Needs A Student Blog

September 2, 2011


While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their PR. Although they require stringent rules and a well thought...read_more

While some schools have been multiplying student blogs, many educational institutions are still reluctant to let their students do their PR. Although they require stringent rules and a well thought...read_more

CATEGORIES: Blog, Content Development

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The State of Web Analytics in Higher Education

August 31, 2011


Curious about how other schools use Web analytics? HigherEdExperts recently conducted a survey to find out the state of Web analytics in higher education. A total of 358 professionals working in...read_more

Curious about how other schools use Web analytics? HigherEdExperts recently conducted a survey to find out the state of Web analytics in higher education. A total of 358 professionals working in...read_more

CATEGORIES: Analytics, Blog

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