Reading Time: 17 minutesSearch behavior in higher education is changing fast. With Google’s Search Generative Experience (SGE), prospective students and parents are no...

The Year of the AI Agent in Higher Education

Date posted: December 31, 2025

Reading Time: 15 minutesHigher education is entering a new era defined by proactive, intelligent digital helpers. Tech leaders such as Marc Benioff and...

Reading Time: 13 minutesArtificial intelligence has rapidly evolved from experimental pilots into practical tools in higher education. Colleges and universities are now adopting...

Reading Time: 15 minutesThe holiday season offers a valuable opportunity for schools to foster connection and celebrate community. Each year, Higher Education Marketing...

10 of the Best Marketing Strategies for Schools

Date posted: December 10, 2025

Reading Time: 16 minutesIn today’s highly competitive education landscape, schools at every level, from K–12 academies to public universities, must embrace modern, digital-first...