Are Microsites Right for Your School? 8 Questions to Ask
Date posted: August 23, 2013
Reading Time: 11 minutesA microsite can give a school, university, or education provider a focused digital space for a campaign, audience, event, research...
Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutesWith the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
Student Testimonials: 9 Best Practices for Schools
Date posted: July 19, 2013
Reading Time: 12 minutesStudent testimonials can help prospective learners understand what a program, classroom, campus, or support service feels like through the experience...
8 Steps to Build an International Student Recruitment Website
Date posted: July 15, 2013
Reading Time: 10 minutesAn international student recruitment website should do more than welcome visitors from abroad. It should help a prospective student understand...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutesNo higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...
5 Best Practices for Building Better Program Pages
Date posted: June 28, 2013
Reading Time: 4 minutesWith increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...
Thoughts on Responsive Web Design: Pros, Cons and Other Considerations
Date posted: April 26, 2013
Reading Time: 6 minutesResponsive Web Design (RWD) continues to get lots of attention in the higher ed market as an optimal solution for...
College Newsletter Strategy: How to Plan, Send and Measure It
Date posted: March 8, 2013
Reading Time: 9 minutesA college newsletter can strengthen relationships with prospective students, current students, parents, alumni, employees, partners, and the wider community. It...
Free Digital Marketing for Higher Ed eBook Now Available
Date posted: February 4, 2013
Reading Time: < 1 minuteWe took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...