Best Higher Ed Visual Campaigns on Facebook and Instagram
Date posted: April 30, 2014
Reading Time: 6 minutesIn case you hadn’t heard, a picture is worth a thousand words and it’s also the most successful way to...
Infographic – Mobile Apps in Higher Education Marketing
Date posted: April 10, 2014
Reading Time: < 1 minuteColleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but...
PPC for International Student Recruitment
Date posted: April 8, 2014
Reading Time: 7 minutesIncreasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...
Snapchat Education: A Potential Student Marketing Trend
Date posted: March 10, 2014
Reading Time: 7 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
Could Snapchat be the Next Big Trend in Student Marketing?
Date posted: March 10, 2014
Reading Time: 6 minutesSocial media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...
The Power of Infographics for Marketing Higher Education
Date posted: February 24, 2014
Reading Time: 5 minutesThe overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...
Recruiting Russian Students
Date posted: February 18, 2014
Reading Time: 6 minutesWith the world’s attention focused on the Sochi Winter Games this month, it is an appropriate occasion to consider the...
Optimizing Press Releases for Marketing Higher Education
Date posted: February 13, 2014
Reading Time: 6 minutesAs more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...
International Student Recruitment in Brazil
Date posted: January 30, 2014
Reading Time: 6 minutesAround this time of year, those of us in the snowy north are more likely to look longingly towards sunnier...
Consistent Website Experiences with Intuitive Navigation
Date posted: November 12, 2013
Reading Time: 6 minutesA college or university’s website is of principal strategic importance for engaging with a multitude of demanding audiences in an...